Privacy Policy
Last updated: June 13, 2026
1. Who We Are & Scope
Sanders Ai, LLC ("Sanders AI," "we," "us," or "our") is an Alabama limited liability company operating in the Birmingham, Alabama metropolitan area. We build and operate AI automation services for businesses, including our AI Front Office product, the AI Assessment, and the Fractional CAIO subscription.
This Privacy Policy explains how we collect, use, and share information in two distinct roles:
- As a business ("controller"). When you visit sanders-ai.com, fill out a form, use our ROI calculator, chat with us, or buy a subscription, we decide how your information is handled. This Policy governs that information directly.
- As a service provider ("processor"). When our AI answers phone calls and text messages on behalf of one of our clients, we process information about that client's own customers (the people who call or text the client's business line). In that role, the client is the controller and decides how that information is used; we act on the client's instructions. Section 6 explains this in detail. If you are a caller or customer of one of our clients, please contact that business for its own privacy practices.
By using our website or services, you agree to this Policy. If you do not agree, please do not use the site or services.
2. Information We Collect
A. Information from website visitors and prospective clients
- Lead and contact forms. Your name, business phone number, and email address, plus anything else you choose to type into a form.
- ROI calculator. Your email address and the numbers you enter (for example, call volume, average ticket, and similar inputs) so we can generate and email you an illustrative estimate.
- AI chat widget. The messages you send through the chat on our site, so we can respond and follow up.
- Billing information. If you purchase a subscription, our payment processor (Stripe) collects your payment details. We never store full payment card numbers. We receive limited information such as your name, billing email, the last four digits and brand of your card, and subscription status.
- Automatically collected technical data. Standard server, hosting, and analytics data such as IP address, browser type, pages viewed, and timestamps, collected through our hosting provider and ordinary web technologies (including cookies or similar technologies used to operate and secure the site).
B. Service-provider data (our clients' customers / callers)
When a client uses our AI Front Office, our AI receptionist answers that client's incoming calls and texts. In doing so, we process information about the client's callers and customers, which may include:
- Phone numbers and (where provided) names;
- Call audio and/or transcripts, where the client has enabled recording or transcription (see Section 5);
- The content of text messages exchanged with the business line;
- Appointment and booking details (such as requested times, services, and contact details).
We process this data on behalf of, and under the instructions of, our client. We use it only to provide the service the client has engaged us for (answering calls, texting back, scheduling, and reporting to the client) and not for our own independent marketing or other purposes.
3. How We Use Information
We use information from website visitors and prospective clients to:
- Respond to inquiries, demos, and chat messages, and follow up about our services;
- Generate and send the ROI estimate you requested;
- Provide, operate, support, secure, and improve our website and services;
- Set up, bill, and manage subscriptions (via Stripe);
- Send service and transactional communications (for example, onboarding, billing notices, and account updates);
- Comply with law and enforce our Terms of Service.
We use service-provider data only to deliver the contracted service to the relevant client (answering and routing calls, missed-call and reminder texts, Lead Welcome texts, booking appointments, and reporting activity back to that client), and as otherwise instructed by the client.
4. SMS / Text Messaging
Our service sends text messages, both from Sanders AI to you and, on a client's behalf, from a client's business line to that client's leads and customers. The following applies to text messaging:
- Types of messages. Texts are transactional and service-related, including: missed-call text-back (a reply when a call isn't answered), appointment reminders, and "Lead Welcome" texts to new inbound leads who have contacted the business.
- Consent. By providing a phone number to us or to one of our clients, or by contacting a business that uses our service, you consent to receive these service messages at that number. Where a client uses our service, the client is responsible for obtaining any legally required consent from its own customers (see our Terms of Service).
- STOP / opt-out. You can opt out of texts at any time by replying STOP (or another standard opt-out keyword). After you opt out, you will receive a confirmation and no further texts to that number, except as required to process your opt-out.
- HELP. Reply HELP for assistance, or contact us at justin@sanders-ai.com.
- Message frequency and cost. Message frequency varies based on your interaction with the business. Message and data rates may apply depending on your mobile carrier and plan. We do not control carrier charges.
- Carriers. Carriers are not liable for delayed or undelivered messages.
5. Calls & Recordings
Our AI Front Office answers a client's business phone line 24/7 with an AI receptionist. The receptionist is AI, not a human, and our service is designed to make that clear.
- Recording and transcription are a client-controlled feature. Whether calls to a client's business line are recorded and/or transcribed is configured for, and controlled by, that client. Where enabled, call audio and/or transcripts are processed by us as the client's service provider.
- The client is responsible for required caller notice and consent. Call-recording laws vary by state. Some states (including Alabama) follow a one-party-consent rule, while others (for example, California, Florida, Illinois, Pennsylvania, Washington, Massachusetts, Maryland, Montana, New Hampshire, and Connecticut) follow a two-party / all-party-consent rule that requires every party to a call to consent before it may be recorded. Because a business line may receive calls from, or forward to, other states, the strictest applicable state's law may apply. Each client is responsible for providing any legally required notice to callers and obtaining any legally required consent before any call to its line is recorded — for example, by including a clear at-the-start spoken disclosure (such as "this call may be recorded") in the receptionist greeting where recording is enabled.
- Our default posture is not to record without proper disclosure and consent. As a matter of policy, we do not enable silent recording of consumers. Where recording is used, it is paired with disclosure and configured so that the client's required-consent obligations are met. If you are a caller and have questions about whether a particular business records its calls, please contact that business.
6. How We Share Information — Subprocessors
We share information only as needed to run our business and deliver our services, and with the providers below who process data on our behalf ("subprocessors"). Each is engaged to provide a specific function and is expected to protect the information they handle.
| Subprocessor | Purpose |
|---|
| Stripe | Payment processing and subscription billing (we never store full card numbers) |
| Twilio | Telephony and SMS delivery |
| Retell | Voice AI for the receptionist |
| Anthropic | AI models that power our services |
| Resend | Transactional and notification email |
| Netlify | Website hosting |
| cal.com | Appointment scheduling |
| Google Workspace | Email, files, and internal business operations |
We may also share information: (a) with our client, where we process that client's customer/caller data on its behalf; (b) to comply with law, legal process, or a lawful government request; (c) to protect the rights, property, safety, or security of Sanders AI, our clients, or others, and to enforce our agreements; and (d) in connection with a merger, acquisition, financing, or sale of all or part of our business, in which case we will continue to protect the information consistent with this Policy.
7. We Do Not Sell Personal Information
We do not sell your personal information, and we do not share it for cross-context behavioral advertising. We also do not use service-provider data (our clients' caller/customer data) for our own marketing.
8. Data Retention
We keep information only as long as needed for the purposes described in this Policy, to provide our services, to comply with our legal, tax, and accounting obligations, and to resolve disputes and enforce our agreements. Service-provider data is retained according to our agreement with, and the instructions of, the relevant client, and is deleted or returned when no longer needed for the service or upon the client's reasonable request, subject to law. When information is no longer needed, we delete it or de-identify it.
9. Security
We use reasonable administrative, technical, and organizational measures designed to protect information against loss, misuse, and unauthorized access, including limiting access to information and relying on reputable providers (such as those listed in Section 6). No method of transmission or storage is completely secure, however, and we cannot guarantee absolute security.
10. Your Choices & Rights
- Email and texts. You can unsubscribe from marketing email using the link in our emails, and opt out of texts by replying STOP (see Section 4).
- Access and updates. You may ask us to access, correct, or delete personal information we hold about you as a business by emailing justin@sanders-ai.com. We will respond consistent with applicable law. If your request concerns data we process on behalf of a client (caller/customer data), we will refer you to that client, who controls that data, or act on the client's instructions.
- California residents (CCPA/CPRA). If you are a California resident, you may have rights to know, access, correct, and delete personal information, and to opt out of "sale" or "sharing" of personal information. As stated in Section 7, we do not sell or share personal information for cross-context behavioral advertising. We will not discriminate against you for exercising your rights. To make a request, email justin@sanders-ai.com. Residents of other states with similar privacy laws may have comparable rights and can use the same contact.
11. Children
Our website and services are not directed to children under 18, and we do not knowingly collect personal information from anyone under 18. If you believe a child has provided us personal information, contact us and we will delete it.
12. Third-Party Links
Our website and communications may contain links to third-party sites and services we do not control. This Policy does not apply to those sites, and we are not responsible for their content or privacy practices. Review their policies before providing information.
13. Changes to This Policy
We may update this Policy from time to time. When we do, we will revise the "Last updated" date above. Material changes will be posted on this page. Your continued use of the site or services after an update means you accept the revised Policy.
14. Contact Us
Questions about this Policy or your information? Contact:
Sanders Ai, LLC
Email: justin@sanders-ai.com
Birmingham, Alabama metro